{"id":257480,"date":"2025-08-05T14:01:27","date_gmt":"2025-08-05T06:01:27","guid":{"rendered":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/?p=257480"},"modified":"2025-08-05T14:01:27","modified_gmt":"2025-08-05T06:01:27","slug":"tala-ph-welcomes-judy-ann-santos-agoncillo-as-ambassador-to-empower-filipinos","status":"publish","type":"post","link":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/?p=257480","title":{"rendered":"Tala PH Welcomes Judy Ann Santos-Agoncillo As Ambassador To Empower Filipinos"},"content":{"rendered":"

Financial security is the top aspiration<\/a> of Filipinos today. To meet living expenses comfortably, prepare for emergencies, and save up for the future are dreams that many work hard to achieve. While the dreams are the same, everyone has different starting points, paths, and opportunities in life. In terms of access to financial services, for example, 76% of Filipinos remain unbanked and underserved by traditional institutions in 2024.<\/p>\n

In facing life\u2019s inequalities and making their dream a reality, Tala is a reliable partner of Filipinos. It levels the playing field by providing secure, flexible, and convenient online credit that enables customers to jumpstart their financial journey. Since entering the Philippines in 2017, Tala has grown exponentially, having disbursed 24 million loans amounting to over Php 118 billion to 3.6 million customers.<\/p>\n

\u201cThrough the transformative power of access and radical trust, we\u2019re taking on a role in the lives of our customers that goes beyond just transactional. We want to be their kasangga sa laban ng buhay\u2014in exploring additional sources of income, saving for the future, building an education fund for their children, and more,\u201d said Moritz Gastl, General Manager of Tala Philippines. \u201cTala can serve as a tool to help them unleash their potential to grow and thrive no matter their circumstances.\u201d<\/p>\n

To amplify this message of fairness, Tala Philippines has partnered with award-winning actress Judy Ann Santos-Agoncillo as its new brand ambassador. In an interactive and engaging launch event held last July 30, Santos-Agoncillo was introduced as the face of grit and determination of everyday Filipinos who continue to stand strong amid challenges.<\/p>\n

\"\"<\/p>\n

\u201cFinancial empowerment is indeed a superpower, especially in a time where the costs of basic necessities and just about everything else continue to rise. It\u2019s a gratifying feeling when we know that we have the means to take care of our family, to provide for their needs. I believe everyone has the right to have that power,\u201d said Santos-Agoncillo. \u201cI\u2019m excited to work with Tala Philippines in supporting the financial journey of more Filipinos.\u201d<\/p>\n

\"\"<\/p>\n

Tala Philippines Marketing Director Missy Santos highlighted Santos-Agoncillo\u2019s genuine and down-to-earth personality as one of the things that make her relatable to their customer base. She\u2019s also known for playing multiple roles in movies and on TV as an underdog who thrived and emerged successful despite unfair situations, capturing the hearts and inspiring generations of Filipinos.<\/p>\n

\"\"<\/p>\n

\u201cIt\u2019s an honor to have Ms. Judy Ann as Tala Philippines\u2019 ambassador. More than a talented actress, she\u2019s also a businesswoman and a mom just like many of our customers. We\u2019re excited to show that just like her roles as the heroine, our customers have a chance to be the bida in their own stories by taking control of their finances and working toward their goals. This is of course aligned with our mission of empowering the unbanked and underserved in the country,\u201d she added.<\/p>\n

Watch the new Tala commercial featuring Judy Ann Santos-Agoncillo here<\/a>. To know more about Tala\u2019s financial services, visit tala.ph<\/a> and download the official Tala app<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Together, Tala Philippines and Judy Ann Santos-Agoncillo aim to create a fairer financial future for all Filipinos. <\/p>\n","protected":false},"author":76,"featured_media":257481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19291],"tags":[],"class_list":["post-257480","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spotlight"],"zyndk8_nxtgen_metadata":{"nxtgen_comments":[{"708":"omg juday nasa tala naaaa woww!!","709":"bagay kay juday kase inspirasyon sya sa masa \ud83e\udd70","710":"super good news for unbank peeps","711":"galing juday naalala ko pa movies niya dati \ud83d\ude0d","712":"wow naman mas lalakas na tiwala ng tao dito"}]},"_links":{"self":[{"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/257480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=257480"}],"version-history":[{"count":1,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/257480\/revisions"}],"predecessor-version":[{"id":257482,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/257480\/revisions\/257482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/257481"}],"wp:attachment":[{"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=257480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=257480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glorious-yellow-sloth.194-233-75-192.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=257480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}